“NETTRA IS AWESOME! WE WERE STRUGGLING TO BE FOUND ONLINE SO NETTRA BUILT OUR AMAZING WEBSITE THAT’S BECOME AN INVALUABLE TOOL, GENERATED THOUSANDS OF MONTHLY VISITS, AND PRODUCED 40K FACEBOOK FANS.”
Lynette Stime, Executive Director
Facebook Fans Added
We created a new Facebook Page that grew from 0 to 40k fans in 6 months. We also created, deployed, and managed Facebook posts with a 10% engagement.
WEBSITE TRAFFIC FROM FACEBOOK
Almost half of the website traffic was sourcing from Facebook. We were able to acheive this high percentage by creating viral posts and ads.
GOOGLE™ GRANT AWARDED
We were able to apply for the Google Grant for this nonprofit organization, which provides $10,000 a month in Google Adwords credit.
CLICK THROUGH RATE
We were able to reach a high CTR by A/B testing our ads and choice keywords. We also focused on extensive negative keywords related to “adoption”.
GOOGLE™ IMPRESSION SHARE
Our ads were shown to 80% of all people searching for adoption related searches on Google, with a 60% top of page rate.
ONE lIFE SAVED BECAUSE OF ADOPTION
Our goal was to attract pregnant women who were searching for alternatives to giving birth, and educating them about open adoption as a choice.