Your business's brand is an important asset that plays a big role in a company's marketing initiatives, whether you're working with an advertising agency or handling the advertising yourself.  

 


2014 was a busy year for search engine optimization professionals, as Google continued to release a steady stream of algorithm updates.  As the new year approaches, it's a good time to take stock of your current SEO strategy and figure out which techniques may require some fine-tuning.  

 


Navigation can make or break your website:  This one factor can influence a website's success or failure more than any other aspect of web design.  It plays a big part in the user-friendliness of a website, it has an impact on search rankings, and it can affect a site's conversion rate.  

 


A lot of SEO campaigns are set up to fail, even if the businesses behind them don't realize it.  Unrealistic expectations, tight budgets and poor decision-making can quickly thwart your efforts to rise in the search rankings.  

 


When you're optimizing your website for the search engines, content shouldn't be the only factor to keep in mind.  While good content plays a big part in getting your website to the top of the search results for relevant keywords, elements of your site's web design can also aid your SEO efforts.

 


In the world of PPC advertising, there are certain guidelines and best practices that we try our best to follow.  Not only do these strategies help optimize ads for profit and performance, but they also help protect the reputation of your brand; ignoring these recommendations can be a recipe for disaster.  

 


When you plan the web design of your small business's site, it can be easy to overlook its Wordpress blog.  A small business's blog can be a big part of their online image, so be sure to craft the blog's web design with care.  

 


Search engine optimization strategies have evolved quite a bit over the years, but one fact remains true:  Inbound links are still a key factor in Google's ranking algorithm. Because links play such a crucial role in search engine optimization, Google tries hard to make sure that only high-quality links get counted.

 


If you're trying a grow your business and establish your brand, it can be tough to find much room in your budget for online advertising.  Fortunately, digital advertising doesn't have to cost a fortune:  A few strategies can help you make the most of your Google AdWords investment.

 


If you're a small business owner, your website has a clear purpose:  to generate leads that ultimately convert to customers.  Just getting people to visit your website isn't enough; the key is to get visitors to take the next step and become customers.