Google AdWords

Google AdWords

 

  • It's Time to Reposition Your Law Firm's Advertising Dollars

    It's Time to Reposition Your Law Firm's Advertising Dollars

    You're not satisfied with the number of potential clients that are calling your law firm.  The advertising/marketing that used to produce numerous phone calls each day has slowed down.

     

  • What Are Google AdWords?

    What Are Google Adwords?

    When you go to Google.com and search for something, you’ll often notice that some of the results are in a light yellow box at the top of the page, and some are in smaller box-like blocks on the right side of the page. These are Google AdWords.

     

  • PPC Marketing vs. Traditional Marketing

    PPC Marketing vs. Traditional Marketing

    We're all looking to make the most of our marketing dollar. How can we know if we are getting a return on investment? It's very hard to determine an ROI from traditional forms of advertising like television and radio. That's why many companies are moving their marketing budget into the digital space.

     

  • Best Negative Keywords To Boost Your Google Ad Performance

    Best Negative Keywords To Boost Your Google Ad Performance

    As an official Google Partner, our dedicated Account Strategist provided us with a list of Negative Keywords that apply to most industries and ad campaigns. We thought we'd share them with you!

     

  • How To Get #1 On Google In A Few Minutes

    How To Get #1 On Google In A Few Minutes

    Is your website not showing up on page one of Google when you search for the products or service you offer? You could be missing out on lots of business!

     

  • How To Use Google As A Focus Group

    Is there something you want to learn about your customer? If discovering a behavior, need, or opinion of your target audience can help your business or marketing strategy, then Google is a great tool.

     

  • Why AdWords & Analytics Don't Always Match

    Do you ever see conflict between your Google AdWords and Google Analytics data? If so, you are not alone. There are a number of reasons why the data doesn't match. Let's first understand what each system is tracking.

     

  • Are You Afraid Of Google?

    afraid of google

    We often consult with small businesses about their digital marketing and online brand presence. In most cases, our primary objective is to help drive more qualified traffic to their website; thus creating more sales for our clients.

     

  • Google Advertising vs. Facebook Advertising

    When it comes to the most popular websites in the world, Google and Facebook get over 1/3rd of the world’s population logging in. So it’s only natural for businesses to try and be relevant on each platform to source new potential clients.

     

  • The Ultimate Negative Keyword List

    ultimate negative keywords list

    If you manage a Google AdWords account, and are using broad match or broad match modifier keywords, then there is the possibility that extra words can be included in your search queries. Use our FREE advanced negative keyword list to block out words you may not have thought of.

     

  • Google May Be Hurting Itself This September

    Google recently announced that in late September (2014), Exact and Phrase Match keyword rules will be changing in their paid-search platform, Google AdWords. They will be treated more like Broad Match keywords in that they will include plurals, misspellings, and close variations.

     

  • AdWords Advertising Tips For Tight Budgets

    small budget adwords

    If you're trying a grow your business and establish your brand, it can be tough to find much room in your budget for online advertising.  Fortunately, digital advertising doesn't have to cost a fortune:  A few strategies can help you make the most of your Google AdWords investment.

     

  • 3 Reasons To Use Branded Terms In AdWords

    Your business's brand is an important asset that plays a big role in a company's marketing initiatives, whether you're working with an advertising agency or handling the advertising yourself.