Pay-Per-Click (PPC)

Pay-Per-Click (PPC) Articles


  • What Are Google AdWords?

    What Are Google Adwords?

    When you go to and search for something, you’ll often notice that some of the results are in a light yellow box at the top of the page, and some are in smaller box-like blocks on the right side of the page. These are Google AdWords.


  • PPC Marketing vs. Traditional Marketing

    PPC Marketing vs. Traditional Marketing

    We're all looking to make the most of our marketing dollar. How can we know if we are getting a return on investment? It's very hard to determine an ROI from traditional forms of advertising like television and radio. That's why many companies are moving their marketing budget into the digital space.


  • Remarketing: Ads That Follow You

    Remarketing: Ads That Follow You

    If you're feeling like you are becoming more and more like Tom Cruise in Minority Report, you are. Have you noticed lately that ads seem to be more tailored to your interest, and even follow you around the web?


  • Best Negative Keywords To Boost Your Google Ad Performance

    Best Negative Keywords To Boost Your Google Ad Performance

    As an official Google Partner, our dedicated Account Strategist provided us with a list of Negative Keywords that apply to most industries and ad campaigns. We thought we'd share them with you!


  • Are You Afraid Of Google?

    afraid of google

    We often consult with small businesses about their digital marketing and online brand presence. In most cases, our primary objective is to help drive more qualified traffic to their website; thus creating more sales for our clients.


  • The Ultimate Negative Keyword List

    ultimate negative keywords list

    If you manage a Google AdWords account, and are using broad match or broad match modifier keywords, then there is the possibility that extra words can be included in your search queries. Use our FREE advanced negative keyword list to block out words you may not have thought of.


  • Facebook Launches Retargeting

    facebook custom audiences

    Have you ever wondered why you see ads from certain websites you visit, after you leave them? This is called retargeting. A cookie is placed in your web browser that let’s other websites know where you’ve been. They then can then serve ads that match your previous browser history.


  • Google May Be Hurting Itself This September

    Google recently announced that in late September (2014), Exact and Phrase Match keyword rules will be changing in their paid-search platform, Google AdWords. They will be treated more like Broad Match keywords in that they will include plurals, misspellings, and close variations.


  • 3 Common PPC Advertising Mistakes To Avoid

    avoid ppc mistakes

    In the world of PPC advertising, there are certain guidelines and best practices that we try our best to follow.  Not only do these strategies help optimize ads for profit and performance, but they also help protect the reputation of your brand; ignoring these recommendations can be a recipe for disaster.