Joanne Lui“UTILIZING GOOGLE ADWORDS MARKETING, NETTRA IS RESPONSIBLE FOR 1/3RD OF OUR WEBSITE TRAFFIC. WE BELIEVE THIS HAS HELPED TO LIFT OUR ONLINE REVENUE AND WEB PRESENCE.”
Joanne Lui, Communications Coordinator

 
37.2k

DOWNTON ABBEY FANS SERVED

We segmented users by specific interests and then built specific campaigns around them. We didn’t make the show popular - we just made their ads popular.

7.12%

CLICK THROUGH RATE

We were able to reach this powerful CTR by optimizing landing page Quality Scores and refining keywords based on search terms research.

1.5m

TOTAL IMPRESSIONS IN 2 MONTHS

We were able to reach 1.5 million users on Google in only two months due to our optimized campaigns and extensive A/B testing with our ads.

9:25

AVERAGE MINUTES ON WEBSITE

One of our campaigns promoted online videos for educational topics. We were able to increase the average time spent on the webiste by 3 min.

85.8%

TOP-OF-PAGE PERCENTAGE

Our ads were shown to 80% of all people searching for adoption related searches on Google, with a 60% top of page rate.

$480k

GOOGLE™ GRANT AWARDED

After applying for the $120k Google Grant and managing it efficiently, Valley PBS qualified to receive the $480k Google Adwords credit